3TT: The Fear of Feedback

“Feedback is great but if you just lived and breathed it – it’s hard to hear.”This insight from one of my clients perfectly captures a major barrier to closing feedback loops. Hearing feedback is hard. Accepting the feedback someone gives you, really considering it and then incorporating it into your actions, is a scary and deceptively difficult thing to do.

3TT: Questions, Not Plans

In today’s complex world strategy needs to be built around questions, not plans. Plans are fine when you already have all the answers and it’s just a matter of organizing resources to execute. But we do not have answers for many of the complex questions we face in aid and philanthropy. Closing feedback loops means accepting we do not have all the answers. And to do that, we need new approaches.

3TT: Tension in the Field

Market development programmes operate in highly complex environments. This isn’t new insight. We spend countless hours and resources analyzing markets. We attempt to create systemic change through behaviour change. We meticulously monitor our progress and (usually, always) prematurely demand results. We acknowledge the need to experiment – to learn better about what is happening ‘on the ground’ and adapt our interventions accordingly.