3TT: Using Feedback to Guide Your Social Change Campaign

The Mobilisation Lab is a global learning and collaboration network to equip progressive movements and leaders to adapt and thrive in the digital, people-powered era. A key aspect of that work is improving the way all of us in the social change world plan and implement campaigns so that those campaigns are much better grounded in the needs and motivations of the people we’re trying to inspire to take action.

3TT: Give It Time

In the social services world, feedback has long been a pain point. We often don’t have the time or money to build formal feedback loops into program administration, and we usually gather it from written surveys and informal conversations. The problem is, the forms get filed away in a drawer and the feedback is biased.

3TT: Feeding the Feedback Loop

Habitat for Humanity partners with individuals and families to build or improve an affordable, decent place to call home. A family’s transformation may start with their home, but we believe it advances when they remain engaged in their community. We tested this theory using a grant from the Fund for Shared Insight to pilot a feedback loop project. During the course of the project, we tracked and encouraged community engagement in 12 neighborhoods across the country.