Kuju Kuja provides tools, reports, and ongoing technical support for real-time feedback and supports accountability processes for humanitarian decision makers. Their platform allows partner organizations to truly listen to beneficiaries at high volumes and understand the needs of their communities, and take action to improve programs and services based on those needs. Through this approach, Kuja Kuja helps organizations understand beneficiaries’ satisfaction with services received, and compare those insights over time, across different locations and contexts, as well as document how actions affect feedback on services.  As people are learning to use the tool and becoming accustomed to the cadence of real time data, Kuja Kuja will be there every step of the way to answer questions and iterate their tools to reflect the organizations’ informational needs.

Fast Facts

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Interviews (by phone or in person), Electronic surveys, Machine Learning, Remote collection (via webforms), Comparative Analysis
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Tech Requirements

High tech: Smart phone/tablet apps, requires internet
Low tech: SMS, phone calls, radio, IVR
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Global, United States

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English, Spanish, Ukrainian, Swahili, Multiple Languages


“The Kuja Kuja platform has given us invaluable insight into the minds of the people we serve. In a traditional NGO setting, we often assume the needs of the people we serve and even our regular assessments and monitoring activities don’t give us the perspective Kuja Kuja gives us. The KK team has clearly developed a rapport with our customers and the feedback they get is raw and genuine. We in turn have been able to use that information to inform our programming. Kuja Kuja is one way we’re working to being a human centred organization.” 


Zeinab, Alight

“Kuja Kuja is commended by my organization for the timely provision of feedback to us that we have actually used to improve greatly our programming. We thank the very good, humble and professional Team of Kuja Kuja for the very tremendous work of feedback collection.”

Bernard, Food for the Hungry

Kuja Kuja can help you in the following stages of your feedback journey:

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Kuja Kuja looks for a new client to have at least one staff member committed to looking at feedback, and then builds demand with and onboards the remaining management and field service teams. Kuja Kuja onboards both field service and management teams through design workshops, in order to align teams on the goals and purpose of working with Kuja Kuja. In the field, Kuja Kuja team members work closely with service teams to build a positive rapport and reduce any ill will around the ideas of third party ‘policing’ of services.

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New clients are onboarded during a design workshop, where they discuss location, scope, and specific feedback needs for a project. From listening to these parameters, Kuja Kuja recommends the service mapping and data collection approaches that would be most useful.  Kuja Kuja also speaks with clients about the questions to be included in the surveys, giving the option to add questions or collect specific information as required by the client.


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Kuja Kuja collects binary satisfaction ratings and natural language ideas to describe beneficiary experiences of humanitarian services. Having focused on creating customer trust and learning core customer experience pain points through in-person data collection methods, Kuja Kuja now offers an integrated suite of remote data collection tools which include phone surveys and low bandwidth web forms across all engagements. Multiple languages are available and the tools are currently in use across Somalia, Ethiopia, Rwanda, Uganda, Colombia, and Ukraine, with operations soon to open in El Salvador and the West Bank and Gaza .

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Clients have access in real-time to the data in the platform. The data analysis can include trend analysis, comparative analysis over time, snapshots, etc. Kuja Kuja is able to tailor the contents of reports based on the interests and needs of the client. They work with clients to determine red flag responses as well as identify and highlight key areas of interest to increase the value of the data.

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Kuja Kuja conducts data reviews with clients and helps to decide how they can respond. First beginning with no cost solutions that can be responded to immediately, with a transition into more strategic action as the organization over time, Kuja Kuja builds soft skills for the client to analyze and take action on data in the future so that they can rely less on Kuja Kuja – thus reducing operational costs over time.

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During Data Review dialogue Kuja Kuja works with clients to take action on the datasets.  As they get accustomed with the tools and are more willing to share data, Kuja Kuja tracks actions, sees comparisons in data, and shares this further analysis with clients. When they receive out of scope feedback, Kuja Kuja works with the client to determine how they might address it, pass it on to another organization, or use it as evidence for future projects. Transparency is key.


The Details

What makes this tool so unique is radical simplicity. Kuja Kuja limits data collection to short, simple methods that promote communities to share their needs through open conversations.  Then, they use natural language processing and machine learning to discover themes and trends from open-ended responses, ensuring local context for partners to understand the feedback they are receiving.

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Method and Tech Requirements

In-person and remote surveys that capture binary satisfaction ratings and natural language responses on how to make services better – all displayed through an online platform and interactive data reports.

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Costs start at $2000/month, and are tailored to the scope of the partnership.

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Can be used across the globe; organizations as partners; beneficiaries would need a device for remote data collection

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Website is offered in English, Spanish, Ukrainian, and Swahili, translation possible for collection tools into other local languages

Learn more

Case Studies

Read Kuja Kuja’s Case Study – “The voice of the community at the center of decisions.” The study explores the effect of Kuja Kuja’s feedback tool used with the Venezuelan migrant community in Colombia through KK’s BHA-funded program there.


Over five years, close to two million community voices have been heard and uploaded into the Kuja Kuja platform. Our partners have taken around 860 hundred actions to improve service delivery, and designed 4 new humanitarian projects, inspired as a result of the community’s feedback. Current partners include USAID BHA, Alight, World Vision, Action Against Hunger (AAH), Danish Refugee Council (DRC), Colombian and American Red Cross (CRC, ARC), Adventist Development and Relief Agency (ADRA), Norwegian Refugee Council (NRC), PACT, HIAS, Oram, and YLabs across operations in Somalia, Rwanda, Uganda, Ethiopia, Ukraine, and Colombia, with expansions expected into El Salvador and the West Bank and Gaza.

Featured on the Feedback Labs site


Ready to work with Kuja Kuja?

Check out their site here or contact Kuja Kuja here.