Insights.US is focused on bridging the gap between leaders and the communities they serve. Their products, the Civic Engagement tool as well as the Digital Report Card, are designed to promote transparency and to build trust in decision-makers. The Civic Engagement tool offers leaders the ability to ask stakeholders open-ended questions that are used to collect feedback, generate insights, and promote a two-sided commitment of change. Once constituents provide input, the algorithms sort their responses into a short qualitative list which provides organizations with bottom-line insights on what their community advises. After changes are made, leaders can automatically send personalized impact updates to each participant and update them on their personal impact (you said… we learned… we decided). Beyond the Civic Engagement Tool, the Digital Report Card makes performance management so much easier. Users have access to a clean website showcasing the organization’s key plans, actions, and achievements, all housed in one virtual space. Additionally, stakeholders are able to receive monthly updates from program leaders on issues that are relevant to them and, afterwards, everyone is involved in celebrating the success. Insights emphasizes the need for visibility when closing the feedback loop. You can figure out how to collect data, but how to close the loop is what is most difficult. The design of this tool is not simply getting answers. You are able to see the entire loop, from answers to insights to decisions, and to solidify the partnership between decision-makers and stakeholders. Instead of relying solely on computer analysis, decision-makers are enabled to address the advice of their stakeholders thoroughly and efficiently.  

Fast Facts

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Electronic surveys

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Tech Requirements

High tech: Smart phone/tablet apps, requires internet
Low tech: SMS, phone calls, radio, IVR
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Global, United States

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English, Arabic, German, Hebrew


“Gaining buy-in to implement decisions can be challenging. Having the distilled opinions helped us overcome that obstacle…”

Carl Siegmund

Customer Experience Team Lead, U.S. Department of State

“We are doing here something we haven’t done before: thinking together with our stakeholders. I want to thank Insights.US for this unique platform…”

Prof. Shlomo Mor-Yosef

Former CEO of Israel’s National Insurance Institute

“I was excited to see the response rate. The insights were innovative and visionary. This community center will be built together with our residents…”

Ron Hulday

Mayor of Tel-Aviv

“Using the Insights platform, we were able to incorporate the knowledge of experts efficiently and effectively. I could easily imagine using it for future decisions…”

Kirsten Witte 

Director at Bertelsmann Foundation

Insights.US can help you in the following stages of your feedback journey:

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By engaging with other community members, the motivation to participate increases (ex. Individuals heavily affected by COVID.)

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Insights.US has responded to over 2,000 questions from users. Its methodology, as explained in its help center, was validated by 190+ organizations from 7 different countries.

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Users of Insight’s tools have the ability to send open-ended questions to the individuals that they are surveying through emails, web pages, text messages, social networks, and WhatsApp messages (coming soon!).

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Insights does the analysis of open-ended answers for its clients, integrating AI (Artificial Intelligence of algorithms) and CI (Collective Intelligence of participants). By asking participants to perform small, analytical tasks, the platform can group similar statements together quickly and efficiently. Organizations get bottom-line insights on what their community is offering, verified by the Insights team. Therefore, it is not 100% computer analysis.

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Once receiving the insights from the Analyze stage, surveyors can automatically send responses to the individuals in order to update them on their personal impact. These messages include a specific quote from the user’s answer (“You said…”), a collective insight (“We learned…”) and a short response of the decision makers (“We decided…”). 

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The responses are aggregated into insights, which encourage a two-sided commitment. In the dialogue stage, you are able to respond to your community in a personalized way. From there, you begin to manage change together, with a stronger buy-in and a sense of community ownership.

The Details

Insights.US is unique in how it provides visibility in closing the loop. Closing the loop is often the most difficult step. With Insights, it’s not just about getting answers: you collect feedback, see responses, gain insights on what those mean, and promote a two-sided commitment of change by sending personalized impact updates to each participant. Through this process, decision makers have community driven insights, extracted from the open-ended input added by the participants. The platform integrates computer analysis with crowdsourcing to group similar answers and generate insights to address questions and strategically determine next steps.

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Method and Tech Requirements

Using Insights.US’ Civic Engagement tool, you can click a new project, define a goal and pick a consulting question relevant to your specific goal. You then have your own consultation’s page, which you can personalize with a bio, background and theme, as well as invite others. This tool includes a system that sends personalized text messages or emails to constituents. Your citizens can answer questions with free text, so that Insights.US can extract quality insights for you. Their AI & NLP algorithms will group similar statements and ask participants to verify the matches. Using the Digital Report Card, constituents can follow the plans, actions, and achievements of their leaders on a clean website. Additionally, they can receive monthly updates to stay in the loop. Leaders also benefit from better communication with constituents, and both get to be involved in celebrating success.

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Starts at $25,000 a year and increases with the size of the organization and how many people are being reached. In addition to the platform, this price includes a strategic advisor/ consultant to structure questions, define the best engagement channels and verify the insights before organizations receive them.

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Can be used across the globe by cities, nonprofits, and governments.

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Website is offered in English, Arabic, German, or Hebrew. The survey tools can be translated into any language!


Ready to work with Insights.US?

Check out their site here or contact Insights.US here.