What is Feedback? What is Listening?

Feedback and Listening Drive Change

Feedback Labs is dedicated to supporting philanthropic, nonprofit, and other social sector organizations as they work to regularly listen to and act on feedback in high-quality, equitable, and inclusive ways.

how does it make a difference?
Feedback and listening make a difference by
1
Recognizing the expertise of the people at the heart of our work
2
Supporting greater equity by sharing decision-making power
3
Promoting continuous reflection, learning, and improvement
4
Leading to better programmatic outcomes
What is Feedback?

At its core, feedback is someone sharing their thoughts, feelings, and opinions about their experiences with a company, product, service, or another person. Receiving and listening to feedback can help social sector organizations share power with individuals and communities by recognizing their unique expertise and making decisions together. At the same time, organizations gain a better understanding of what’s working well and what’s not.

It’s based in experience
Feedback comes from past interactions and provides ideas for making changes for the future.

It’s personal
Feedback reflects an individual’s unique perspective and personal experience.

What is Listening?

Listening is the act of paying attention to and making sense of what people are saying. It’s about truly understanding the views, perspectives, and opinions of the people and communities at the heart of your work. Listening is an intentional effort to gather these insights and use them to guide decisions and improve your work.
Listening can take many forms for organizations — including through forums such as focus or advisory groups, or prospective community research that seeks to capture the thoughts and feelings of populations at the heart of your work.

the feedback loop
How a Feedback Loop Works

The feedback loop creates opportunities for meaningful input, driving change and ensuring services are equitable and effective. To be effective, feedback loops should meaningfully engage the people giving and receiving feedback at every stage.

0 / 
Buy in

The feedback loop starts with buy-in from both the organization seeking feedback and the people providing the feedback.

1 / 
Design

The providers design a strategy for collecting feedback. Whether it’s through surveys, focus groups, or other methods, the key is to ensure honest responses.

2 / 
Collect

The providers gather feedback, being mindful of clients’ diverse perspectives and experiences.

3 / 
Analyze


The providers analyze the collected feedback to identify trends and insights.

4 / 
Dialogue

Now, the providers take what they’ve learned back to the client community to begin a dialogue. How does the community interpret the data collected?

5 / 
Course Correct

Once both groups come to a consensus about what the collected feedback means, the providers adjust their program or service in response to the feedback.

Want to learn more?

Build your listening skills with new tools and strategies to move from feedback to action. We offer trainings for:

Newcomers to the
feedback community

Seasoned practitioners seeking
a deeper understanding

Thinkers and doers in philanthropy,
nonprofits, and government