Benilda Samuels

Chief Operating Officer

Nurse-Family Partnership

Benny is a seasoned bilingual integrated marketing communications executive with 25 years of experience developing and implementing communications campaigns that engage the hardest to reach populations; including teens, poor men of color, the underserved, Native Americas, and the working poor. Before joining Nurse-Family Partnership, Benny led the Denver campaign to reduce unintended pregnancies (a 40% reduction in Colorado), and various campaigns to increase access to publicly sponsored health care (Medicaid, the Child Health Plan Plus and sliding scale discount programs) for the uninsured. In her role of chief marketing and communications officer at Nurse-Family Partnership she serves as the lead strategist responsible for increasing referrals for NFP’s vision to scale plan; in addition to all national communications and outreach efforts.

Benny holds a Master’s Degree in Mass Communications from the University of Colorado at Boulder, and an undergraduate degree from Denver University in Graphic Design. She is a native of Panama, and is married to a retired firefighter/paramedic. They have one son, Sergio, a sophomore at Grand Canyon University in Phoenix, Arizona. They live in Denver with their “strange but wonderful” mutt, Oreo.